What will make us better golfers this year?

What are going to be the hottest golfing items this season? The simple answer – anything golfers believe will lower their score

We all know that shooting lower scores takes work, but can’t seem to admit it to ourselves. It’s much easier to think that you can open the wallet and buy a score via technology. However, after about 10 years of expensive new technologies without a corresponding drop in handicap, most golfers are facing realty – new clubs and balls will not make you a discernibly better golfer year after year.

So here's what I think will be the items most likely to lower your score:

Custom clubs: After years of pushing by custom club fitters, and with many major manufacturers now offering some level of customization, the age of custom club fitting may be taking off. The message is that regardless of how good the new technology is, it won’t help you unless it’s adapted to you.

More tomorrow.