Spice up your Mastercard!

Payment Data Systems, Inc., recently announced an agreement with Natalie Gulbis for a Natalie Gulbis Gift MasterCard.

This athlete marketing, of course, is nothing new but a facinating science nevertheless.

Natalie is now one of the top five of Advertising Age's most marketable young athletes. I believe she has over 25 marketing/advertising deals. You can see how these marketing deals EASILY eclipse their tour earnings.

I mean, what does it REALLY matter who or what is on your plastic credit card. Soon I am sure you will be able to put your family picture or favorite pet but having a world renknown athlete on it does add a certain cliquish quality.

And, if *I* were given the choice between a nice landsape or Natalie It would be a pretty easy choice.