Golf Course Directories, Listen Up!

Yesterday I wrote about internet golf course directories being able to help private golf courses get new members. Today, I've got a bit more advice for you and it's for free. I don't believe you have to reinvent the wheel for your applications. Look at other industries that may be ahead of you and learn from them.

I'm a skier when I'm not golfing and I think that industry is a good example. There are a couple of online directories of ski areas. These directories provide lots of basic information, like directions, snow conditions and forecast. Plus they've got info on travel deals, lift tickets and area events - all things to help skiers decide where they want to go. In addition, if a ski area is big enough to have its own website, there's a link to that.

Why couldn't an online directory for golf be handled in the same way. Whoever does it right first is going to get the business. Ultimately we don't need more than one or two such directories, it's the same thinking behind why we don't need more than one set of 'yellow pages' at home.

Many golf clubs don't have a website, they're too small or not web savy or just don't see the value. But golf directories and websites have a lot to offer. Why have golfers waiting in line or in phone queues for tee times. Maybe you've got a slow day tomorrow, why not offer reduced rates. And for those that want to get new members, here's the perfect vehicle.