Saturday, December 02, 2006

TaylorMade Marketing

Have you tried the new TaylorMade TP ball? You realize what marketing is all about when you read the descriptions of both balls on this page:

TaylorMade TP

TP Red: Tour Launched. Increased distance.

TP Black: Higher launch. Increased carry.

OK, clear now?

I then went to the specs page only to find out the TP Red is slightly larger than the TP Black. But the lingo only gets more confusing when terms like, "multi-blend ionomer mantle," "tour-caliber launch angle,""Advanced 322 PDP (pentangular di-pyramid) are used.

I do get the stamp on the seam (for alignment) and that it is available here in the USA and Canada but the rest...

Well, maybe that's the point.

1 comment:

Anonymous said...

The balls are the same size. The cores differ in size.